Here’s an interesting LinkedIn growth hack I’ve been thinking about. A great way to stand out and make cold outreach more effective is by leveraging milestones—whether it’s a company anniversary, product launch, personal birthday, or any other notable event.
The idea is to collate relevant information about the person or company in a concise, thoughtful way, and present it through personalized video messages. A short, well-crafted video can work wonders as an icebreaker. It shows effort and authenticity, which can make all the difference when reaching out to someone for the first time.
Why Video Outreach Works
- Visual and Personal Touch: Seeing a person deliver a message creates a stronger connection than text alone.
- Breaks the Monotony: Most cold messages on LinkedIn are text-based, so a video stands out immediately.
- Increases Engagement: Personalized videos often get higher response rates since they reflect effort and thoughtfulness.
How to Make It Work
- Target Relevant Milestones: Pay attention to LinkedIn notifications—work anniversaries, birthdays, or company updates.
- Keep It Concise and Warm: The video should be brief—under 60 seconds—highlighting why you’re reaching out and ending with a friendly call to action.
- Use Tools to Streamline: Tools like Loom or Vidyard allow you to quickly record, host, and share videos without hassle.
- Tailor the Message: Mention something specific—like a recent company achievement or product launch—to show you’ve done your research.
This approach has the potential to open doors to meaningful conversations and move cold outreach to the next level. It’s definitely worth experimenting with, especially in a crowded LinkedIn inbox where most messages look the same. With a bit of creativity and the right timing, this could be a game-changer!